Recommend This Page to a Friend Printable Version
Return to the Education Consumers ClearingHouse Phone & Fax - (423) 282-6832
Charles Arthur, M.S.Ed. / 
President and Executive Director /  Mastery Learning Institute /  Portland, OR

Virginia P. Baxt, Ed.D. / 
President /  Education Agenda, Inc.

Wayne Bishop, Ph.D. / 
Professor of Mathematics /  Department of Mathematics /  California State University-Los Angeles

William L. Brown, Ph.D. / 
Director of Institutional Assessment /  Lansing Community College

Guy Bruce, Ed.D. / 
President, APEX Consulting /  Assistant Professor, St. Cloud State University

Louis Chandler, Ph.D. / 
Professor & Chairman /  Department of Psychology in Education /  University of Pittsburgh

Andrea Clements,Ph.D. / 
Professor /  College of Education /  East Tennessee State University

Donald Crawford, Ph.D. / 
Education Specialist /  Otter Creek Institute

Nathan Crow, B.A. / 
School Administration Consultant /  Education Consumers Consultants Network

George K. Cunningham, Ph.D. / 
Professor /  School of Education /  University of Louisville

Mary Damer, M.Ed. / 
Instructor & Student Teaching Supervisor /  Northern Illinois University

Jerome Dancis, Ph.D. / 
Associate Professor /  Department of Mathematics /  University of Maryland-College Park

Edwin J. Delattre, Ph.D. / 
Professor  /  College of Arts & Sciences /  Professor & Dean Emeritus /  School of Education /  Boston University

Benjamin F. Eller, Ed.D. / 
School of Education /  Western Carolina University

Lucien Ellington, Ed. D. / 
Professor & Co-director, Asia Program /  College of Education and Applied Prof. Services /  University of Tennessee at Chattanooga

John Eshleman, Ed.D. / 
Apex Consulting

David R. Feeney, Ed.D. / 
Director of Digital Education /  Fox School of Business & Management /  Temple University

Carol C. Gambill, M.Ed. / 
Director-Special Projects /  Curriculum & Instruction /  Tennessee Department of Education

Patrick Groff, Ed.D. / 
Professor of Education Emeritus /  San Diego State University

Bonnie Grossen, Ph.D. / 
Professor, College of Education /  University of Oregon

Richard Gruetzemacher, Ed.D. / 
Director /  Planning, Evaluation, and Institutional Research /  University of Tennessee at Chattanooga

Mark Y. Herring, Ed. D. / 
Professor & Dean of Libraries /  Winthrop University
Featured Research:

Parents and Schools: The 150-Year Struggle for Control in American Education
 (click here for full article)

By William W. Cutler, III
Chicago, IL: The University of Chicago Press, 2000.


Why aren't schools more responsive to parent and taxpayer demands for improvement? Because they are a monopoly and they just don't care? Because they are increasingly influenced by unions and put member interests ahead of the public interest? Or, is it, as the schools claim, because they can't do better given their resources?

William Cutler's new book implicitly suggests another possibility: Is it because they aren't making a good faith effort to change? If history is a guide, the answer is yes. Cutler shows that schools and parents have been at odds for a very long time. Instead of acting to fulfill the expectations of parents and the public, the schools have historically sought to shape and reshape the views of parents and the public to suit their own ideas about education's aims and purposes.

Since at least the nineteen twenties, the public schooling establishment has systematically sought to steer parent and public opinion. Early Initiatives  concerned pragmatic issues such as gaining public confidence and financial support. For example, in 1919, the American School Board Journal encouraged schools to team up with parents as a means of building support for school tax levies. According to Cutler, public relations successes "gradually turned into arrogance among . . . instructional leaders, transforming the idea of an equal partnership between the home and school into the bureaucratic concept of a professionally managed relationship."

In subsequent decades, educators and experts in family life generally presumed that parents needed to be taught how to rear children and that child-rearing practices should harmonize with the latest pedagogical trends. The notion of teachers as experts in child development, whose role it was to update parents with the latest in research in child-rearing appealed to educators and was enthusiastically embraced by leaders of the National Congress of Parents and Teachers--the forerunner of today's Parent-Teacher Association. Today, such activities are accepted aspects of school outreach programs and parent education.

Organized public relations programs became the norm for urban school systems in the 1920s and '30s. Institutions such as Teachers College, Columbia University offered courses in educational publicity, and Professor Arthur Moehlman's textbook Public School Relations advised a comprehensive strategy for building local support. It included cultivating relationships with local newspapers, maintaining a well-manicured school lawn, and the use of ceremonial gatherings such as convocations to further school publicity aims. So-called "vitalized commencements" have been a routine feature of school life since 1930.

Parent-school relations were the key to an aggressive public relations strategy Moehlman dubbed "social interpretation." It called for teachers and principals "to take advantage of every opportunity to sell themselves and their work to the American people, enlisting parents to the cause by drawing on their intrinsic need to believe in the high quality of their children's schooling." Contacts with parents regarding their children's education afforded an ideal opportunity to solicit parent support.

Although parent-teacher associations were an especially useful tool for harnessing parent support, educators were ambivalent about parent involvement. Parental support was welcome but parent's attempts to influence the workings of the school were taken as interference. The parent-school relationship was termed collaborative but, in truth, parents were much the junior partners. Julian Butterworth's The Parent-Teacher Association and Its Work (New York: Macmillan, 1929) advised educators not to get overly excited about parental suggestions or complaints. He wrote,". . . parents had to be made to understand that they were in no position to rule on the merit of their own ideas."

The role of educators and parents in today's parent-teacher groups has changed little from that of the twenties and thirties. "Public relations" is now called "public engagement"--"jargon that implies more parental participation than is usually delivered." Educators still act as the pedagogical and child- development experts and they subtly steer parent-teacher organizations while "maintaining the illusion of parental independence." The expected parent role is to trust, appreciate, and support the school and its efforts.

Most school systems seek to build a favorable public impression of their performance through a steady barrage of announcements, events, and media releases. Strengths are emphasized and deficiencies are downplayed. Given that what the public knows about education mostly comes from the schools themselves, it is little wonder that most parents and communities retain a favorable impression of their local schools despite objective assessments to the contrary.

Considering the education community's traditional response to public sentiment, school reformers will likely remain frustrated. Contrary to their desire for orderly classrooms and measurable results, educators are likely to continue viewing disagreeable expectations as wrongheaded opinion to be countered by public relations, parent education, and political action. 

The Education Consumers Consultants Network is an alliance of experienced and credentialed educators dedicated to serving the needs of parents, policymakers, and taxpayers for independent and consumer-friendly consulting. For more information, contact J. E. Stone, Ed.D., at (423) 282-6832, or write:

Daniel Hursh, Ph.D. / 
Professor of Educational Psychology /  College of Human Resources & Education /  West Virginia University

Carol Jago, M.A. / 
English Teacher, Santa Monica High School /  Director, California Reading & Literature Project /  UCLA

Jerry Jesness, M.A. / 
ESL Teacher & Author /  Los Fresnos (TX) Schools

Daniel Konieczko, M.Ed. / 
Science Teacher, Brunswick High School /  Brunswick, ME

Martin Kozloff, Ph.D. / 
Watson Distinguished Professor /  School of Education /  University of North Carolina at Wilmington

Rob Kremer, M.B.A. / 
President /  Oregon Education Coalition

Elaine K. McEwan-Adkins, Ed.D. / 
Author & Consultant /  McEwan-Adkins Group

Richard P. Phelps, Ph.D. / 
Economist & Author

Michael Podgursky, Ph.D. / 
Professor and Chairman /  Department of Economics /  University of Missouri

J. Martin Rochester, Ph.D. / 
Curator's Distinguished Teaching Professor /  Department of Political Science /  University of Missouri-St. Louis

Linda Ross, Ph.D. / 
Director & Instructional Design Specialist /  Archimedia eLearning Solutions

Valerie Copeland Rutledge, Ed.D. / 
Associate Professor /  College of Education /  University of Tennessee at Chattanooga /  Member, Tenessee Board of Education

Douglas Sears, Ph.D. / 
Professor & Dean /  School of Education /  Boston University

Mark C. Schug, Ph.D. / 
Professor & Director /  Center for Economic Education /  University of Wisconsin-Milwaukee

Lewis Solmon, Ph.D. / 
Dean Emeritus /  UCLA Graduate School of Education /  Executive Vice President, Education /  Director, Teacher Advancement Program /  Milken Family Foundation

Robert Spangler, Ed.D. / 
President /  Spangler & Associates, LLC

J. E. Stone, Ed.D. / 
Professor /  College of Education /  East Tennessee State University

Sara Tarver, Ph.D / 
Professor /  School of Education /  University of Wisconsin-Madison

John Towner, Ph.D. / 
Professor Emeritus /  Woodring College of Education /  Western Washington University

Herbert Walberg, Ph.D. / 
Research Professor of Education & Psychology /  Emeritus /  College of Education /  University of Illinois-Chicago

John T. Wenders, Ph.D. / 
Professor of Economics, Emeritus /  University of Idaho

Richard Western, Ph.D. / 
Professor (retired) /  School of Education /  University of Wisconsin-Milwaukee